Earth Day seems to sneak up on me every year, and every year I think that we should be doing something special to celebrate it. But then I come back around to the same conclusion: that every day should be Earth Day, and that we all need to be thinking like that.
For those of us that do, and who are deeply concerned about the planet, our concern isn’t enough. We also need to be advocates for change; in our habits, our attitudes and our practices. Here at Reunion, we do what we can every day – as a B Corp, we have built our business model to create more and more positive impact within our supply chain, our community, our workforce and the environment, as we continue to grow and sell more coffee. As a supporter of Rainforest Alliance, Fair Trade, Organic and Direct Trade coffee, we are contributing to put more money back in the hands of farmers, protecting forests and wildlife, keeping harmful chemicals out of the ground and waterways and listening to our farming partners when they tell us what they need to live a better life and farm better coffee. But it never feels like it’s enough.
So, this year and for all of the years to come, we are committed to redoubling our efforts to do more and to be better. Our main areas of focus will be: reducing our overall waste, finding more recycled, recyclable, compostable, biodegradable and re-usable packaging solutions, and developing even more projects and partnerships at origin. In the coming weeks, we will be sharing our latest sustainability report and it will have one major change included within it this time around: hard targets for future improvements.
On a personal note, as we have worked on solutions here at Reunion, I’ve done my best to do the same at home. There are the easy things to do: being better about turning off lights, getting a programmable thermostat, separating and cleaning recyclables, etc. In the past few years, we have been buying even more organic and local food, support Bullfrog Power at home and turned our front yard into a vegetable garden (#growfoodnotlawns). But it’s those next steps that are the hardest, namely cutting out as much trash as possible to become a zero-waste household. Ambitious? Yes. But ambition is what is required by us all if we are to turn around the climate change trends we are seeing the effects of every day, all over the world.
It is very easy to dismiss small actions as not enough, unimportant or a waste of time. But when the cumulative effects of all of those small actions, and the larger ones too, are put together, positive change can happen. Now is not the time to be defeatist – it is time for action, hope and optimism.